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Privacy Policy

Data Protection and Security

All personal data is treated as confidential by baby-markt.com. Our Data Protection Policy is in accordance with the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).

The following provides information on the details of data protection in our company.



1. Reasons for Data Collection


We collect and process your data to cultivate our business relations in order to provide best service to you through convenient access to our products and services and in order to offer you the maximum scope of service in processing your assignment, i.e. your order, delivery and payment.



2. Purpose of Collecting, Processing or Using Data:


The purpose of our company is mail order selling of baby and toddler supplies. Collection, processing, transmission and use of data are conducted for the practice of the above-named purposes.



3. Which Data is Collected, Processed and Used?


You can visit our online shop without leaving personal data: For surfing without registration, we do not collect personal data, but set a cookie for the session ID. As standard procedure, information such as your IP address, time and duration of your visit, operating system, browser and page views are registered.


If you register as a customer, we collect data via the registration forms that you fill in. This includes your name, your address including your e-mail address, details related to your requested mode of payment and information concerning the respective assignment. Additionally, we set cookies if you allow them..


We store data relating to your order in the context of order history and send the order related data to you via e-mail. You can access data relating to your current and previous orders at "My Account / Order Status". For our Terms and Conditions please visit http://www.baby-markt.com/en/terms-and-conditions-com/ .

 

Furthermore, we require information regarding your person, if you subscribe to our newsletter or similar advertising material, or if you contact us for other reasons.


In our online shop, information regarding surfing behavior of visitors to our website is collected and stored for marketing purposes. This information is made anonymous. Surfing behavior stored in cookies is analyzed by means of an algorithm to display specific product recommendations later in the form of advertising banners or advertisements on websites of third parties respectively. Additionally, this data is used for designing and optimizing the internet service in relation to demand. Affiliation to persons is precluded by not storing IP addresses, or by storing shortened IP addresses only. The tracking tools are not used for unnoticed collection of personal data, for transmission of such data to third-party suppliers or to marketing platforms, or for connection of this data to your personal data (name, address, etc.).

We receive information through BFS finance GmbH Gütersloher Str. 123, 33415 Verl, from Infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden, regarding your payment history and credit information based on mathematical and statistic processes using the address details for assessing the creditworthiness.


4. Fraud Prevention: Approval of Credit Assessment

With respect to the order process in our online shop, we require the following approval(s) to prevent fraud:

In order to offer you the best payment options in our online shop and to minimize fraudulent or incorrect orders, we are obliged to protect our customers from fraud. One important factor is to identify fraudulent order and user behavior as well as the credit assessment of our customers. For the purpose of fraud prevention and payment method control (defining authorized payment options in our online shop for each user), including credit and address assessment, you agree to the following:

I agree that baby-markt.de GmbH receives information on my payment history and creditworthiness based on mathematical and statistical processes using address details through BFS finance GmbH, Gütersloher Str. 123, 33415 Verl, from infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden, for the purpose of credit assessment, e.g. for protecting purchases on account and direct debits, and therefore provides BFS finance GmbH and infoscore Consumer Data GmbH with my name, address as well as my date of birth if necessary.

In addition, babymarkt.de GmbH forwards necessary customer data (e-mail address, phone and bank data) and order details (order value, product group, article value, request channel and delivery method) for the purpose of the management of methods of payment to BFS finance GmbH. The decision which payment methods are provided is made based on customer and order data as well as the received information on the statistical probability of a payment default (credit information). Moreover, my stated address details will be verified within the scope of an address check conducted by infoscore Consumer Data GmbH to avoid faulty shipments.

The transmission of data necessary for the credit and address assessment as well as for the management of methods of payment is performed via a secure interface. Personal interests worth being protected are being adhered to according to legal regulations.

I also agree that babymarkt.de GmbH transfers my data concerning the contract processing (object of purchase, name, address, e-mail address, phone number, date of birth, delivery address, payment method and bank details) to BFS finance GmbH, Gütersloher Str. 123, 33415 Verl, for the purpose of preventing and identifying fraud. This data may be collected, used and processed by BFS finance GmbH, Gütersloher Str. 123, 33415 Verl, for automatically reviewing criteria of possible fraud against the babymarkt.com online shop (e.g. delivery or payment fraud, unauthorized orders outside the delivery area, etc.).

This approval/these approvals can be revoked with future effect any time. A written note (e.g. e-mail, fax or letter) to babymarkt.de GmbH is sufficient. Please check point 11 of this document for full contact details. We point out that only the payment methods Prepayment and Sofortüberweisung may be available in case of a revocation, or a contract may not be concluded.

5. Principles of Collecting Data


We adhere to the principle of data economics and avoidance of data. This means, we collect and use only as much data as is necessary for processing the ordering process and for communicating with you.

This also includes e.g. all data that we are legally obliged to process and store in accounting.

Your personal data is stored only if you provide it of your own accord during your registration as a customer on our websites. We store this data with your consent as your personal profile, so that you can conveniently register with your user name and password during future visits to our website. This means you will not have to enter your address repeatedly with every new order. You can object to the utilization of this data at any time. In this case, however, a complete registration is required for every new order.

Furthermore, we register data provided by you if you subscribe to our newsletter. This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and allow for analysis of your use of the website. The information regarding your use of this website that is generated by the cookie is usually transmitted to a Google server in the USA and stored there. In case IP-disguise is activated on this website, Google shortens your IP-address beforehand inside member states of the European Union or in other contracting states of the agreement on the European Economic Area. Only exceptionally, a full IP-address is transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to analyze your use of the website, to compile reports on website activities and to provide the operator of this website with further services related to website use and internet use. The IP-address transmitted through Google Analytics from your browser is not joined with other data of Google. You can prevent cookies from being set by adjustment of the settings of your browser software. However, we would like to inform you that you might not be able to use all functions of the website fully.  Furthermore, you can prevent the collection of data generated by the cookie (relating to your use of the website, including to your IP-address) by Google and the processing of this data by Google. To do so please download and install the browser-plugin available at the following link: Google Analytics Opt-out Browser Add-on.

6. Cookies


To make shopping in our shop more comfortable for you, we use the so-called cookie-technology. Among other things, cookies ensure that you are greeted personally at your next visit, or that you are provided with information tailored to your personal interests.

Cookies are text files that are saved on the user’s computer upon visit to a website. Cookies do not contain data relevant to security or personal data. Furthermore, cookies cannot transmit viruses, spy out data on your computer or send unnoticed e-mails. In addition, any web server can only read out those cookies that have been set by that same server.

In contrast to many other websites, you can also shop with us if you set your browser to declining cookies – your shopping will only be a little less comfortable. If you surf without registration, no personal data is collected. Only the cookie for the so-called session-ID is set.

Insofar as you have set your browser to accepting cookies, we set a cookie for customer ID-number, the name in encrypted form, the session and the so-called session-ID each (for registered customers). Additionally, we set two further cookies to make shopping more convenient for you – for example for product recommendations and individual layout.

If you reach our website via a link established as part of the partnership program on the website of an affiliate-partner, we set a cookie for settling expenses with this partner. Other partner set own cookies with an anonymous ID, e.g. for product recommendations in the context of retargeting-campaigns. Here, no conclusions regarding your personal data can be drawn.

Session-cookies are deleted with closing of the browser. Cookies for recognition of new and regular customers are deleted after 60 months. All other cookies concerning your person are deleted after one year. Cookies by partners have a maximum term of 60 days.

If you do not want to make use of the advantages provided by cookies, you can modify cookie-treatment in the security settings of your browser.

This procedure varies between browsers. In the following, we outline it for Internet Explorer 6.0:

1. Select "Internet Options" in the menu option "Extra"

2. Click on the tab "Data Protection"

3. Now you can determine whether cookies should be accepted, selected or declined

4. Confirm your settings by pressing "OK"

To make full use of all functions and services provided by www.baby-markt.com, we recommend keeping reception of cookies activated.



7. Passing on Data


Your data required for business processing is stored and used for processing orders. In this process, data may be transmitted to connected companies (logistics companies) and to companies concerned with delivery of your goods. Transmission of data is conducted via 128bit - 256bit AES-encryption, depending on the browser used. We will request and use your personal data for processing of your order, as well as for own marketing campaigns, such as newsletters.


In individual cases, we may be forced to disclose your data due to legal provisions or legal proceedings. Furthermore, we may disclose information relating to you if this is in the public interest, for example in case of proven misuse or credit card fraud.

8. Use of Your Data for Purposes of Advertising


In addition to using your data for processing your purchase with Babymarkt.de GmbH, we also use your data to communicate with you regarding your order, to communicate specific products or marketing campaigns and to recommend products or services to you that might interest you.


You may object to use of your data for purposes of advertising at any time, for specific campaigns or generally without incurring any costs other than transmission costs of the basic rates. A written message to newsletter-antwort@baby-markt.de is sufficient.

8.1 Newsletter


Insofar as you have actively given your consent, we will regularly send you our e-mail newsletter. For sending the newsletter, we use the Double Opt-In procedure. This means, we will only send you a newsletter after you have clicked on a link in our notification e-mail that confirms that we should activate the newsletter-service. Newsletter data, such as e-mail address, and optional information, such as form of address, name, first name, postcode and place of residence and date of birth (as far as provided by you) are transmitted to our service provider Optivo who stores the data on our behalf and is commissioned to send newsletters. They do not, however, transmit or pass on this data to third parties. Of course, you can unsubscribe at any time.


8.2 Product Recommendations via E-Mail


As a customer of Babymarkt.de GmbH you regularly receive product recommendations via e-mail. You will receive this information irrespective of whether you have subscribed to the newsletter or not. This way, we would like to inform you about products in our range that might interest you in light of previous purchases in our online shop. In this, we strictly adhere to legal provisions. If you do not want to receive product recommendations or other advertising news from us, you may object to these e-mails at any time without incurring any costs other than transmission costs of the basic rates. A written message to newsletter-antwort@baby-markt.de is sufficient.

Of course, you may also use the unsubscribe link contained in every e-mail message.


8.3 Customized Advertisements for You


The information we receive from you helps us improve your shopping experience permanently. Information transmitted by you and generated automatically is used to generate advertisement customized to your preferences. For this purpose, we use available information, such as confirmations of receipt and reading of e-mails, information concerning computer and connection to the internet, operating system, and platform, your order history, your service history, date and time of the visit to the homepage, products you have looked at. We only use this information in pseudonymized form. Through analysis and interpretation of this information, we are able to improve our website and our internet service, as well as to send you customized advertisements. This means advertisements recommending products that may indeed interest you. It is our goal to make or advertisement more useful and more interesting to you. Therefore, interpretation and analysis of the pseudonymized data collected from you helps us select advertisement for you instead of sending it randomly. Instead, we send you advertisements, such as newsletters or product recommendations via e-mail or letter, which might interest you. Therefore, we e.g. also compare, which of our advertisement e-mails you open in order to avoid sending you unnecessary e-mails.

I consent to Babymarkt.de GmbH using the data provided by myself and further information stored regarding my customer account, as well as pseudonymized usage data to send me customized advertising and/or to present special offers and services.


If you do not wish to receive customized advertising, you may object at any time, in general or to specific campaigns. A written message to info@baby-markt.com is sufficient.


9. Reviews by Clients and of Products


For purposes of customer rating and product rating by customers of the online shop, and for quality management, we have integrated the evaluation software by eKomi - The Feedback company into our own websites. After purchasing, customers can register an anonymous rating of our shop. For this purpose, we would like to send you an e-mail within 14 days of shipment of the goods, to ask you for your opinion. At any time, you retain the right to object to the use or to refrain from conducting the customer evaluation.


eKomi have obliged themselves to data protection appropriate treatment of your transmitted data. They undertake all organizational and technical measures to protect your data. Thus, our customers are queried through a web based Social Commerce SaaS Technology, to gain an authentic and valuable customer feedback. At first, eKomi does not receive customer data from the database of our online shop via the interface. Only anonymous customer-IDs of the ordering process are transmitted over the interface. Only in a customer dialogue does eKomi, as a mediator, receive the concurring e-mail address to make contact. For this procedure, the e-mail address is used again with the customer for the purpose of verification and for communication between the customer, our online-shop and eKomi. By placing an order in our online shop, you automatically consent to an electronic request of evaluation by our service provider eKomi. You are free to ignore this request for rating or to add eKomi to your spam-regulations, beforehand. Your opinion, however, is a great help to us and other customers.


10. SSL Encryption


We have developed organizational and technical measures to reliably protect the data received from you. Intense information and training of our employees, as well as their obligation to data secrecy ensure that your data is treated confidentially. 

Sensitive data transmissions are encrypted by SSL-certificates (Secure-Socket-Layer) of Thawte Server CA (RSA 1024 Bit). Currently, this is the most widely used and safest procedure of data transmission over the internet.  


11. Queries regarding Data Protection, Refusing Use of Data for Purposes of Advertising


According to the Federal Data Protection Act, you are entitled to information regarding your stored data free of charge, as well as a right to possible correction, blocking or deletion of this data.


Users are asked to address any queries regarding actuality, correction or deletion of their personal data, as well as all requests for information relating to their personal data to: info@baby-markt.com


The responsible party as defined by the Federal Data Protection Act is babymarkt.de GmbH, Wulfshofstraße 22, 44149 Dortmund.


We will be happy to answer your questions regarding our privacy policy and are looking forward to your feedback. Please address your message to our data protection supervisor at::

Philip Lütgenau / Data Protection Supervisor 

Janina Kießwetter / Data Protection Manager

babymarkt.de GmbH

Wulfshofstraße 22

44149 Dortmund

E-Mail: info@baby-markt.com


12. Retargeting Technologies:


This website uses retargeting technology. It allows us to address advertisement to those users on websites of our partners, who have already shown interest in our shop and our range of products. We know from surveys that displaying customized, interest-related advertisements is more interesting to the internet user than advertisements that do not have this personal component. In retargeting, the advertising means are displayed based on a cookie-based analysis of previous user behavior. Of course, no personal data is stored in this process, either. Use of retargeting-technology is made in adherence to valid legal data protection provisions.  Therefore, baby-markt.com cooperates with the Kupona company, which specializes in retargeting technology.

On this website, so-called retargeting-technologies of the Criteo GmbH, KUPONA GmbH, (henceforth called ”provider“) are used to gather information regarding the surfing behavior of visitors to the website. This information is gathered in anonymized form for purposes of advertising and stored in “cookie“-text files on your computer. The provider analyses surfing behavior by means of an algorithm. Afterwards, specific product recommendations can be displayed as interesting, customized advertisement banners on other websites. In no case can this data be used to identify the visitor to this website personally. If you should nonetheless wish to have no personalized advertising banners by babymarkt.de shown to you, you may object to this collection and storage of data for the future. Click on the button displayed in any advertising banner (e.g. “i“) to access the respective website of the provider. There, the systematics of retargeting-technology is explained to you again and the option of signing off (“Opt-out“) is offered. If you sign off with the provider, a so-called “Opt-out“cookie is stored on your computer that prevents display of the provider’s advertising banners in the future. Please note that this signing off can only be conducted from your computer if you do not wish to be shown any personalized advertising banners by baby-markt.com in the future. Additionally, the related “Opt-out“-cookies must not be deleted from your computer.



13. Use of Facebook Plug-ins

www.baby-markt.com uses Social Plug-ins of Facebook to make the online shop more personal. Among other things, we use the "LIKE"-button. This is a service of the US-American Company Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA).

If you visit a page of www.baby-markt.com that contains such a Plug-in, your browser connects to Facebook and Facebook loads the contents. Your visit to the pages of www.baby-markt.com may therefore possibly be tracked by Facebook, if you have a Facebook account or have already visited a website with Facebook Social Plug-ins. Additionally, Facebook directly receives information from you if you use such a Social Plug-in (e.g. by clicking on the LIKE-button). This is necessary to share information with your friends. Baby-markt.com has no influence over contents of these plug-ins or over transmission of information to Facebook.

Facebook provides detailed information regarding scope, nature, purpose and processing of your data in their Privacy Policy. An overview of Facebook Plug-ins is available here:http://developers.facebook.com/docs/plugins/

We declare that we, as providers of the pages, do neither gain knowledge of the contents of data transmitted, nor of its utilization by Facebook. Further information is provided by Facebook’s policy available at http://de-de.facebook.com/policy.php. If you do not wish for Facebook to be able to assign your visit to our websites to your Facebook account, please log-out of your Facebook account.

14. Use of a Web-Analysis-Tool



This website uses Google Analytics, a web analysis service of Google Inc. (“Google“). Google Analytics uses so-called “cookies“, text files that are stored on your computer and that allow for an analysis of your use of the website. The information regarding your use of this website that is generated by the cookie is usually transmitted to a Google server in the USA and stored there. In case IP-disguise is activated on this website, Google shortens your IP-address beforehand inside member states of the European Union or in other contracting states of the agreement on the European Economic Area.

Only exceptionally, a full IP-address is transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to analyze your use of the website, to compile reports on website activities and to provide the operator of this website with further services related to website use and internet use. The IP-address transmitted through Google Analytics from your browser is not joined with other data of Google.

You can prevent cookies from being set by adjustment of the settings of your browser software. However, we would like to inform you that you might not be able to use all functions of the website fully.  Furthermore, you can prevent the collection of data generated by the cookie (relating to your use of the website, including to your IP-address) by Google and the processing of this data by Google. To do so please download and install the browser-plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

 

For design appropriate to demand and for optimizing this website, solutions and technologies of econda GmbH (www.econda.de) are used on this website to collect and store anonymized data and usage profiles are generated from this data under use of pseudonyms. For this purpose, cookies may be set that allow for the recognition of an internet browser.

However, usage profiles are not connected to data relating to the carrier of the pseudonym without express consent of the visitor. Especially IP-addresses are disguised immediately after reception, so that assignment of usage profiles to IP-addresses is not possible. Visitors to this website can object to this collection and storage of data for the future at any time. To do so please click here. http://tools.google.com/dlpage/gaoptout?hl=en..

Valid as of: July 2015

babymarkt.de GmbH Data Protection and Security 07/2015